Portfolio
Graphic design for Blackhawk Network
From August 2019 to March 2023 — initially part-time and later full-time — I worked as a Junior Graphic Designer at Blackhawk Network, a giant in the world of giftcards. At BHN in Amsterdam, I was part of the marketing department and attached to the design department in the UK.
Working within the marketing department, my tasks were either based on assignments or more involved within the complete process of marketing projects. In practice, I designed a large variety of both printed work and digital work, examples are displayed below.
My work furthermore consisted of the design of new giftcard products or redesigning existing products.
Giftcard design
FashionCadeau redesign (2023) — lifting up the FashionCadeau brand to a premium level.
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CinemaCadeau Belgium redesign (2022) — evoking the 'cinema experience' without losing reconizability.
WoonCadeau (2023) — a giftcard for a trendy interior.
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KidsCadeau verrassing (2022) — designing excitement.
RestaurantCadeau and BeautyCadeau giftboxes (2022) — enhancing the gift-giving experience.
&C white label giftcard (2021) — designing a white label gift card using the &C 'sauce'.
Concepts
Marketing
Brochures/Catalogues
Point of sale and magazine advertisements
Social Media and digital design
